John Fleming spent five years running Walmart.com before taking on the job as chief marketing officer for all of Wal-Mart, which has 6,500 stores, more than 60,000 U.S. suppliers, 176 million in-store customers every week and 1.8 million employees worldwide. However, Walmart.com is merely a small blip in the over picture. Speaking at AMD's Global Vision Conference, Fleming said that his former roost is more of tool to drive loyalty than a key engine of commerce. Despite the fact that Walmart.com generates a fraction of Amazon's annual revenue, Fleming said the rival online superstore is "meaningless" to Wal-Mart, which generates over $300 billion in revenue year--compared to Amazon's $10 billion. With online accounting for less than one percent of revenue Wal-Mart can treat cyberspace as marketing tool.