Wal-Mart's latest offer takes on Amazon Prime

The retail giant's promotion of ShippingPass is its latest effort to become more competitive in the ecommerce space.
Written by Stephanie Condon, Senior Writer

Wal-Mart on Wednesday announced the nationwide launch of ShippingPass, its direct challenge to Amazon Prime. A free, 30-day trial of the two-day shipping program is now available across the US, while existing customers will get a free month of the service.

ShippingPass launched in a few cities last year, but it's now available nationwide for just $49 a year, which is half the price of Amazon Prime.

Although Wal-Mart has performed relatively well as far as brick-and-mortar business goes, it's still heavily investing in ecommerce. The retailer reported last month that first quarter ecommerce sales grew 7 percent, but CEO Doug McMillon said "growth here is too slow".

The company is turbo-charging its ecommerce business largely through its online grocery ordering and pickup service. Earlier this month, Wal-Mart announced it's partnering with Uber, Lyft, and Deliv to begin testing last-mile grocery delivery services.

The company is also growing its ecommerce business abroad. Last week, Wal-Mart announced a new partnership with JD.com, China's second largest ecommerce company.

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