Wal-Mart reportedly in advanced talks to invest up to $1 billion in Flipkart

Wal-Mart is considering up to a $1 billion investment into India's Flipkart, according to Bloomberg, as the world's largest retailer looks to battle Amazon in the ecommerce turf war.

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The investment, if completed, would give Wal-Mart a minority stake in Flipkart. Bloomberg reports the deal is in advanced talks but is still being negotiated.

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Flipkart, founded in 2007 by former Amazon employees, has risen as India's top online retailer. Last week, it crossed the 100-million user mark.

Analysts at CB Insights estimated Flipkart's valuation at roughly $16 billion. An influx of cash could help Flipkart fight a rocky regulatory environment.

The deal could give Wal-Mart a way into a large online presence in India. Flipkart would have access to Wal-Mart's global supply chain.

The Financial Times first reported the deal was in preliminary talks on Tuesday.

Wal-Mart and Flipkart were not immediately available for comment.