Web-based email usage down; Facebook and mobile to blame?

New comScore figures show that email generally is 'not used as much' compared to last year, with the Generation Y adding an interesting, unexpected statistic to the overall numbers.
Written by Zack Whittaker, Contributor

comScore's figures show that during November 2009 and November 2010, email usage has dropped significantly in those under the age of 54, with the Generation Z born after their older Generation Y siblings using email even less.

Surprisingly though, the Generation Y as the 'breakthrough' demographic use email roughly the same amount as their older Baby Boomer counterparts. Many would expect a smooth downwards trend the younger you get, but it seems those in their employment prime between the ages of 35-44 are exploring indirect alternatives to access standard web-based email.


Two things can be taken into account when reading these figures. It monitors web-mail usage, such as Hotmail, Yahoo! and Gmail, but may or may not take into account cloud-based email services like Google Apps for Education and Outlook Live provided by Microsoft's Live@edu. Also, mobile usage of email such as pushed email does not show up on this set of metrics.

In short, with a vast number of variables taken out of the equation, it could mean a couple of things.

What's your thoughts? Is email simply becoming 'less popular'?

Editorial standards