Now that Dreamworks head Jeffrey Katzenberg has enriched the universe with no less than four Shrek movies and a musical, he had decided to cast his visionary gaze toward the horizons of social media, he recently told a crowd at the Technonomy conference in Tuscon, Arizona. Specifically, he wants to replace Facebook, Twitter, Google+, instant messages -- you name it.
The plan is as simple as it is devious.
Step 1. Dreamworks has partnered with Intel to make it possible to render the 5th through 11th Shrek films in real-time, rather than the minutes or hours previously required to create a single frame.
Step 2. This technology will trickle down to the consumer sector, where, presumably, boring black-and-white text will be replaced with 3D rendered avatars like the ones found in the Taiwanese news animations that helpfully explain the most important bits of celebrity gossip to those of us who don't have ten cats and a subscription to People.
Step 3. Profit!!!!1!
The only problem with this blueprint for internet domination is that humans evolved language for a reason, and the written word is such an incredible time-saver that leaving a voicemail rather than sending a text or email has become gauche. But perhaps Katzenberg knows something we don't -- especially about appealing to the lowest common denominator.
This post was originally published on Smartplanet.com