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What a difference a name makes: What if Live Search did Tweet searches?

The Bing phenomenon continues and one day Microsoft's search rebranding effort may make a great marketing case study.Microsoft renamed its search Bing, added some neat logic, focused on important verticals.
Written by Larry Dignan, Contributor

The Bing phenomenon continues and one day Microsoft's search rebranding effort may make a great marketing case study.

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Microsoft renamed its search Bing, added some neat logic, focused on important verticals. Microsoft has even snared a bit of search market share and has generated buzz unforeseen among tech's peanut gallery.

The latest example of Microsoft's search buzz: Bing has begun to surface Tweets. Talk about Web 2.0 combustion. Twitter plus Bing means blogger euphoria in many parts.

The buzz shows just how far Microsoft has come on the search front (it got me to give it a try as a default option). Google may be looking over its shoulder (if you believe the New York Post) and Yahoo has spent a lot of time downplaying Bing. And now Bing surfaces Tweets and boom!

But let's play a game. What if Microsoft's Live Search surfaced Tweets. The headlines would go something like this:

  • Live Search stinks, tries to get on Twitter bandwagon
  • Live Search goes Twitter: Will anyone notice?
  • If a Tweet fell in a search no one used...

You get the idea. What's in a name? Potentially everything.

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