During today's Mango preview in New York City, Microsoft didn't provide an exact launch or availability date for Mango. (Officials reiterated Mango would be out on new phones some time this fall.) They didn't share a list of all of the 500 features and showed off a small subset of them only. They wouldn't answer questions about rumored features that were not mentioned at the preview (like turn-by-turn directions, Zune music/video and Flash). And they didn't have any new Mango phones available for those of us who attended the press/analyst preview event to play with -- which may be a mixed blessing, given Microsoft doesn't want to completely kill off the not-so-robust demand for existing Windows Phones.
But Andy Lees, the President of Microsoft's Mobile Communications Business, did discuss some of the coming features of Mango -- some of which have leaked or been shown previously at other Microsoft events, and a couple of which were brand-new.
Lees said Microsoft's goal with Mango is to make smartphones smarter and easier to use. He showed off three buckets of features today: Those which allow users to connect and share with family, friends and colleagues; "rich applications" that are built into the core phone experience; and Internet connectivity.
Microsoft is adding Windows Phone Marketplace support for 19 more countries, in addition to the 16 that already have support, as of Mango. (But Microsoft isn't saying whether Bing and Zune support will also be coming to countries beyond the small number that already have those features in time for the Mango release.)
On the communications front, Mango will get "Threads, the ability to switch between text, Facebook chat and Windows Live Messenger within the same conversation; "Groups," the ability to group contacts into personalized Live Tiles so as to text, email or IM a group; built-in Facebook check-ins and new face-detection software for tagging photos; linked inboxes, allowing users to see multiple mail accounts in one linked inbox; and built-in voice-to-text and text-to-voice support for hands-free texting/chatting.
On the applications front, third-party multitasking is coming (as previously announced). A new "App Connect" feature is going to more tightly tie search into Windows Phone Hubs, including Music and Video and Pictures.
Here's what the Softies didn't show and wouldn't talk about (beyond the statements I've included below):
Flash support: IE 9 Mobile doesn't support plug-ins, but Microsoft is seemingly not ruling out Flash support in the future (for some reason). A spokesperson said, re: Flash: "(T)here’s nothing new on this front. Adobe and Microsoft have a strong history of partnership and continue to work together to deliver Flash technology available in the market today to all Windows Mobile 6.5-based Windows Phones available now and in the future."
Is Dell abandoning the WP platform? (Dell wasn't listed in Microsoft's list of OEMs who will have Mango phones). When I asked about Dell, a Microsoft spokesperson said: "We don’t have anything to announce right now but we deeply value our partnerships with our existing partners and we will continue to invest with them."
When will existing Windows Phone users get Mango pushed to them? It's anyone's guess how long carriers may take to test the Mango bits once they are available to them (that availability to carriers date is rumored to be this summer).
Will third-party applications ever be able to be integrated directly into Microsoft's Windows Phone hubs? No word. Microsoft VP Joe Belfiore says yes.
What's your take after today's preview? Will Mango enable Microsoft to catch up and grow its smartphone share? Or are there still glaring omissions on the feature side of its phone house that need addressing?