What's cool on campus? Beer still hot but iPod's the top

iPod even more popular with Hispanics and women than with white males, while Facebook.com matches keggers in popularity.
Written by ZDNET Editors, Contributor

What's the best thing on campus since a kegger party? Why the iPod, of course. According to Student Monitor's Lifestyle & Media Study, those white earbuds are even cooler than beer, reports USA Today. Beer isn't even more popular than Facebook.com.

"We knew iPods were pervasive on campus as a learning and entertainment device, but we didn't see it rating that high. But I don't see any reason for Anheuser-Busch and Coors to worry," says Student Monitor's Eric Weil.

Among the findings:

  • iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
  • Drinking beer tied with the college networking site Facebook.com (71%).
  • Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).
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