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What's cool on campus? Beer still hot but iPod's the top
iPod even more popular with Hispanics and women than with white males, while Facebook.com matches keggers in popularity.
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What's the best thing on campus since a kegger party? Why the iPod, of course. According to Student Monitor's Lifestyle & Media Study, those white earbuds are even cooler than beer, reports USA Today. Beer isn't even more popular than Facebook.com.
"We knew iPods were pervasive on campus as a learning and entertainment device, but we didn't see it rating that high. But I don't see any reason for Anheuser-Busch and Coors to worry," says Student Monitor's Eric Weil.
Among the findings:
- iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
- Drinking beer tied with the college networking site Facebook.com (71%).
- Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).