What's cool on campus? Beer still hot but iPod's the top

What's the best thing on campus since a kegger party? Why the iPod, of course. According to Student Monitor's Lifestyle & Media Study, those white earbuds are even cooler than beer, reports USA Today. Beer isn't even more popular than Facebook.com.

"We knew iPods were pervasive on campus as a learning and entertainment device, but we didn't see it rating that high. But I don't see any reason for Anheuser-Busch and Coors to worry," says Student Monitor's Eric Weil.

Among the findings:

• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
• Drinking beer tied with the college networking site Facebook.com (71%).
• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).