What's in a iPad version number?

Despite the rapid pace of iPad development and the capabilities of modern IDEs, there's no way that any app can go from Version 1.0 to 1.5 in 30 days, is there? But the coders at Shacked Software seem to have found a way. The company announced the release of Flickpad 1.5, a viewer for Facebook photos. It's a $4.99 app, the price being a "special introductory price." The app is made available "worldwide exclusively through the App Store."

Flickpad uses multi-touch to make browsing and discovering photos on Facebook fun and addictive. Don't like a photo, flick it off the screen and a new one loads. Want to see the entire album, double tap a photo. Find an awesome photo and want to save it for later, touch the photo with two fingers.

But where were the previous releases of Flickpad? Where is the change history. On the App Store, there's no mention of Version 1.0. For example, there are no ratings of Version 1.0, nor Version 1.5 (none would be expected for the latter since it was released so soon).

Usually in the software biz, there are major and minor releases. When a software goes to a new whole number, that's a big deal, such as from Version 1.6 to 2.0. And a half release, such as Version 1.5 is also big. Smaller point and dot releases aren't as important. (Apple being contrary ignores all of this and is working its way up to Version 2.0 sometime in the next decade or two).

A web search brings up evidence of the April 6 release for Version 1. Howevver, it has this word from the company: "NOTE: working on fixes now for minor issues, should be out soon."

Okay, we get it. It's really Version 1.0 but you're calling it 1.5.

A note of my own to iPad developers: Don't release software that isn't ready for prime time. Good icons, usability and reliability aren't options.  And BTW, as we all know, any iPad app that's made available to the public is only available through the Apple App Store. That "exclusivity" isn't an option, so don't bother mentioning that in your PR.