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Innovation

Whizz for Atomms!

As eny fule kno, it is dedly to tri to sell a chip with an interesting name. So Intel, in its magestic wisdom, hav renamed the Silverthorne the ATOM, and hav made fab logos and stickers with ATOM INSIDE etc etc.
Written by Rupert Goodwins, Contributor

As eny fule kno, it is dedly to tri to sell a chip with an interesting name. So Intel, in its magestic wisdom, hav renamed the Silverthorne the ATOM, and hav made fab logos and stickers with ATOM INSIDE etc etc. Yu carnt have a strategi, let alone a strategi for a chip, without a sticker or 2. Perhaps Intel think ATOM will be Another Triumph Of Marketing, heh heh.

I think this is topp. Who can forget the original mighty ATOM, made by the masters herman hauser and chris cury in the fermenting hotbed of teknology cambridge in the semenal years of thatcher? the Acorn ATOM (quick pause for oblig. link) which was father of the even mightier BBC MICRO which made this country grate.

no doubt we will see mani more atomic puns and weedy jokes about atomic engeneering and power and theory and all that good stuf in the days ahed. I cannot wate.

enuff of this. philip hensher sai that enyone who attempt to imitate the molesworth style wil come a croper, he mai be rite.

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