Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the U.S., the iPhone is now the No. 1 device with 9.9 percent of requests, according to the study.
Wi-Fi-only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic.
More highlights from the report:
You can find the complete study here (.pdf).
ReadWriteWeb's Frederic Lardinois claims that the data shows that the iPhone is, in effect, "Apple's Netbook," though I wouldn't be so quick to jump to that assumption. Here at ZDNet, we've noted the poor battery life of the iPhone and similar 3G-enabled smartphones, and it seems likely that such users -- often located in major metropolitan areas -- would prefer to use Wi-Fi rather than 3G whenever possible to save battery life, as is clear in Apple's official iPhone specs.
Also interesting are the global figures, showing how much of the market each manufacturer has staked out. Notice Apple, global share would be unthinkable just a few years ago:
AdMob says it stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.