I've been writing about Silicon Valley turning into "Media Valley." Nikkei business magazine, Japan's top business magazine even featured my take on "Media Valley" earlier this year with a prominent interview.
Many of Silicon Valley's biggest and fastest growing companies are media companies. Google, for example, isn't a technology company. It is a technology enabled media company it publishes pages of content with advertising around it.
Google and many other Silicon Valley companies are increasingly best defined as media companies and they depend on advertising. Consumer oriented advertising is a huge business and GOOG et al depend heavily on that business.
A consumer recession will hurt the advertising business. It always does.
The question is whether online consumer advertising is growing faster than the slowdown in overall consumer advertising.
I can answer that question only anecdotally. My anecdotes come from my recent articles about Google AdSense:
Many people have written to me saying that lately, their AdSense payments have been slashed by huge percentages. Now, this could be Google adjusting its payouts. But it could also be a sign of massive cuts in advertising. And that trend is being buried in GOOG's financial results because of the growth (or churn) in its AdWords business.
I think we could very well be seeing the signs of the consumer recession. And there are a lot of "advertising supported" businesses in Silicon Valley these days. It could get very nasty.