Will crowdsourcing disrupt the advertising business?

Poptent, a facilitator of video crowdsourcing, says it has a network of 50,000 producers ready to serve the industry.
Written by Joe McKendrick, Contributing Writer

Can the "crowd" be just as creative as the advertising geniuses at Mad Men's Sterling, Cooper, Draper & Pryce?

Poptent, a video crowdsourcing platform, announced it has raised $5.5 million to promote its video crowdsourcing approach to the advertising industry. The company says it now has a network of more than 50,000 videographers from 140 different countries at the beck and call of advertising firms that need to produce commercials.

As TechCrunch's Ryan Lawler reports:

"To date, Poptent says it has paid out more than $5 million to videographers since being founded in 2007. That might not sound like a lot, but the rate at which its assignments are coming in and the paychecks are cut continues to accelerate. It had only paid out about $2 million by late last year, so it's more than doubled its revenues in less than 12 months. And it's getting some big-name brands on board: Companies like Dell, Intel, Jaguar, and Walgreens have paid for video ads and messaging produced by Poptent's network of videographers."

Poptent-originated ads for Southern Comfort have recently begun airing, and Dannon turned to the Poptent model for a SuperBowl ad aired in February.

Unlike many crowdsourcing engagements, participants have an opportunity to build up portfolios within the Poptent sphere.

This post was originally published on Smartplanet.com

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