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Will Google diversification pay off in 2007?

Will Google make money from diversification in 2007?
Written by Donna Bogatin, Contributor on

Google to shareholders: Google Print Ads, Google Audio Ads and Google Checkout have had no material impact on Google revenues in 2006, 2005, 2004... 

Google must present an accurate assessment of the financial impact of its products and services in SEC mandated reports. Everywhere else, however, Google apparently is welcome to suggest all of its products and services are benefiting the Google bottom line, even while discussing its financial results with Wall Street. 

Google CEO Eric Schmidt’s prepared remarks to financial analysts in January on the company’s Q4 2006 earnings: 

To sum all of that up, Google is now presenting a much larger business mission. Many more kinds of end users with more information, more personalized services; many more partners, partners who use Google platforms to offer either their own services or ones branded by Google. We're talking to advertisers about using Google for all of our advertising incentives, not just text search, and that is going well. Vendors are using products like Google Checkout, which is doing well for us, and other services to speed commercial transactions. Developers are beginning to develop on top of Google as a platform play and using the services that Google provides to make amazing new products that really do change the world. Of course, in the media industries, because of YouTube and the success we're having in general, our role with respect to monetization and partnering with them is a story yet to come and one which we are very excited about.

In January 2007, Schmidt told Wall Street that in 2006 its effort to get advertisers to use Google for all of their advertising incentives (not just text search) is going well and that Google Checkout is doing well. 

This month, Schmidt told shareholders via the SEC mandated 2006 Annual Report that revenues realized through the Google Print Ads program, Google Audio Ads and Google Checkout have not been material. 

WHY HAS GOOGLE DIVERSIFICATION NOT BEEN SUCCESSFULL?  SEE MY:

CAN GOOGLE CRACK $74 BILLION TV AD MARKET? and
GOOGLE SERPs FAVOR GOOGLE CHECKOUT

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