Enough to keep the momentum going for now
Apple has done just enough to make it impossible for CIOs to completely reject the iPhone. The iPhone in the enterprise has been largely driven by CEOs and BYOD. CIOs have simply had to react to it and make it work in most cases. Some enterprising CIOs have eventually embraced iPhone and iPad as a way for the IT department to look "cutting edge" to users who view these devices as the hot new thing. CIOs have done this even though iOS devices are harder to integrate for IT in many cases--especially compared to BlackBerry.
Apple could certainly do more to support these CIOs and help them make the iPhone more manageable. However, the bottom line is that the iPhone's usability and large catalog of quality apps for professionals are going to make it a mainstay in business for years to come. The iPhone 5's incremental improvements will be enough to keep the momentum going for now.
The iPhone 5 is standing on the shoulders of giants
The iPhone: a device so gorgeous, so glamorous and so useful that no CIO could bar the door to it. It’s the device that kicked off the bring-your-own-device frenzy and forced CIOs to rethink their attitude towards Apple, and their device strategy in general.
It’s hard to underplay the impact of the iPhone –- the aftershocks are still being felt, five years after it was launched. Without the iPhone, there would be no iPad.
And yet –- none of this means that the iPhone 5 is especially significant in itself. It’s merely standing on the shoulders of giants.
Sure, there are some modest improvements, but this model is unlucky enough to arrive at a time when the iPhone’s supremacy is being challenged. Android and Windows Phone 8 handsets are arriving that are as good as the iPhone -- and better in some aspects. The iPhone’s place in tech history is secure, but the iPhone 5 is really only a footnote.