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Innovation

Will Web communities work for top execs?

Mary Jo Foley reports that Microsoft has cooked up a "MySpace for financial pros" and mocks the idea of bean counters being all Web 2.0ish.
Written by Larry Dignan, Contributor on

Mary Jo Foley reports that Microsoft has cooked up a "MySpace for financial pros" and mocks the idea of bean counters being all Web 2.0ish.

I'll be interested to see whether this site gains much traction. Corporate controllers and accountants don't strike me as folks who have a lot of time or interest to blog, chat and share photos and play lists.

Don't dismiss the financial MySpace--or the potential for MySpace for manufacturers or distributors either. After all, trade journals have targeted these communities for years.

The Microsoft community sites targeted at verticals and clusters of executives aren't much different. You can get insight, tips and how-to materials. In other words, a lot of the stuff you'd get from a trade journal.

Will these sites have a lot of traffic? Nope, but they don't need to. And just because these execs aren't going to Twitter or blog heavily doesn't mean they can't adopt a little Web 2.0 mojo. As long as these time-pressed executives can get the info they need quickly these MySpace knockoffs will be a success.

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