The wireless industry, like many other industries, is faced with a dilemma when it comes to talking about its green credentials. On the one hand, mobile phones and the explosion in wireless network infrastructure supporting them has exacerbated the energy management challenge not to mention the electronic waste problem (most of those handsets get chucked, not recycled). On the other hand, wireless technologies have a largely untapped potential to help businesses better manage their energy consumption and environmental footprints.
The latter theme is explored in a new report released this week by CTIA - The Wireless Association in partnership with BSR, a consulting organization that helps companies with sustainability and corporate social responsibility strategies. The report, "Wireless and the Environment: A Review of Opportunities and Challenges," hones in on the potential benefit or impact of wireless applications in four different industries: transportation, energy, agriculture and the public sector.
Here are some high-level "take aways" from the report:
"These examples of sustainability efforts made possible by wireless technology are just the tip of the iceberg. With breakthroughs in machine-to-machine communications, sensors and greater penetration of wireless broadband, BSR anticipates applications around these technologies will mushroom as commercial and public sector organizations continue to seek out efficiencies and cost savings that also benefit the environment. But the ICT industry needs to take a lead in helping other industries realize this potential, while also addressing some of the negative impacts."