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​With Galaxy S7 on deck, Samsung steps up B2B partner efforts

Samsung is building out its educational and certification efforts for enterprise channel partners as it preps for its Galaxy S7 and S7 Edge launches.

Samsung is prepping to launch its Galaxy S7 and S7 Edge devices at the Mobile World Congress this month just as the company is shoring up its efforts to bolster its business-to-business partner network.

At Samsung's Unpacked event Feb. 21, the Galaxy S7 and S7 Edge will debut. Rest assured there will be a decent chunk of business-to-business comments in the presentation. Samsung has been working to get more of its revenue from the enterprise much like Apple is trying to land more corporations.

Last week, Samsung outlined new programs for its channel partners in San Antonio. The program, called Samsung Team of Empowered Partners (STEP), will debut later this year. The STEP program, which revolves around education and certifications, will align with Samsung's industry focus. Samsung B2B is focusing on healthcare, hospitality, education, retail, financial services and government.

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I previously outlined how Samsung B2B was betting that its devices and flexibility of Android would allow for industry-specific applications. Samsung has been building its alliances with the likes of Red Hat to grow its B2B business.

Samsung B2B will offer its partners the following:

  • Marketing services that help partners plan, launch and track co-branded campaigns. There will also be content marketing consultations and help with email and social media outreach.
  • The Samsung Business Academy, a certification program that will use online and offline instruction on the company's B2B efforts, its KNOX security platform and outdoor display possibilities.