Worldmine: Where on earth are you going?
You're about to go on a trip. You want to find a hotel. But you're particular - you like your room service prompt and your toast crispy, but because you're on a budget, you don't see why you have to pay for facilities like a pool, which you won't be using anyway. Where should you choose to stay?
by Samuel Quek
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SINGAPORE, 29 May 2000 - The Internet is not being used to its fullest potential, says Mark Weingard, managing director and founder of Worldmine.
Worldmine is an online travel and hotel guide, publishing reviews and travel information on the Web. Officially started in July last year, the concept was actually birthed in the later part of 1998. With one regional office in Bangkok and another in Melbourne, its headquarters reside in Singapore.
What differentiates Worldmine from other traditional travel guides that have an online presence, is that Worldmine sees a commitment to providing information that is available, up-to-date, and personally relevant.
"People are not using the advantages of the Web," says Weingard. "We believe the Internet is a great personalization tool. It's our branding - our identity is on personalization."
The content on Worldmine is personal, and aimed at all market segments, instead of just a few, says Weingard.
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