The site says a number of celebrities and high profile individuals have been granted profile URLs for free as a way to encourage them to update their Facebook public profiles more regularly, and standard users have been clamoring for them.
Would you pay for such a URL?
Personally, I don't see the need. As long as Google points to the right place, it matters less and less what the URL is -- certainly for individuals. As for companies, perhaps it holds value -- but then again, isn't it easy enough to search for your company on Facebook as it is? It is a semi-walled community after all.
Still, who wouldn't want www.facebook.com/microsoft? (Sorry, taken.) Or www.facebook.com/stevejobs? Or how about www.facebook.com/linux? The possibilities are endless, and so is the price tag.
So how about it -- would you pay for a Facebook vanity URL? Tell me why (or why not) in TalkBack.