Here's what the X-Prize folks have to say about their own mission: "The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured world headlines when Burt Rutan, backed by Microsoft co-founder Paul Allen, built and flew the world’s first private vehicle to space to win the $10 million Ansari X PRIZE."
For the fifty-three competing vehicles performance testing will begin in spring 2010 and winners will be announced in September 2010. Exact dates and locations will be announced shortly. This could be fun to watch.