Yahoo buys social infographics firm Vizify for visualisation push

Yahoo has acquired a small startup to bring across visualisation tools to its own users.
Written by Liam Tung, Contributing Writer

Vizify, a startup that made personal bio pages and visualisation tools based on social data, has been acquired by Yahoo.

Like many of the smaller startups Yahoo has bought over the past year, Vizify will shut down the service allowing users to set up personal bio pages with the company.

Vizify was founded in June 2011 and raised $1.4m in 2012 ahead of its launch in July 2012 with a service similar to about.me, which let people promote themselves to recruiters, only with a personal site that contained an infographic of clickable bubbles highlighting aspects of their personal and work histories.

The visualisation tools were hosted on a personal webpage based on information gleaned from social networks, such as Twitter, LinkedIn and Facebook.

"Since last summer, we've been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain," Vizify said on its homepage.

"As our conversations progressed, we realised we'd found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn't say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day."

The value of the deal was not disclosed.

Vizify will refund users on paid plans all money they've ever paid to it. Users will be able to claim ownership of existing domains free of charge. Anyone with a Vizify bio will be able to opt-in to archive a snapshot of their current bio.

The company adds to Yahoo's list of recent acquisitions of smaller startups to fill out its mobile and personalisation technologies, including Stamped, Summly and Sparq as well as a recently announced $10m partnership with Carnegie Mellon University to further its goals with mobile experiments using machine learning algorithms.

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