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Innovation

Yahoo: comScore goofed on our June page views

Yahoo said that a comScore error understated its page views and duration statistics for June.
Written by Larry Dignan, Contributor on

Yahoo said Tuesday that a comScore error understated its page views and duration statistics for June.

Bottom line: Yahoo's page views were down 4.7 percent compared to the 7.4 percent reported by comScore.

Here's the table of the misstated traffic totals:

Add it up and comScore was off by about 1 billion page views.

Yahoo in a statement said it believes in comScore data and the research firm will correct the numbers in its next release of the traffic standings.

Related: Yahoo Japan picks Google as partner for search, ad delivery

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