Yahoo gets more local, cuts deal with Gannett

Yahoo and newspaper giant Gannett have formed an ad partnership designed to double down on local advertising sales and content.

In the deal, announced Friday, all of Gannett's local publishing units as well as its TV stations will sell Yahoo inventory. Meanwhile, Gannett will pick local content programming for Yahoo including the home page.

The effort will begin this quarter with an ongoing rollout proceeding through 2011.

Yahoo has extensive media partnerships with local media players. Yahoo will report earnings July 20.

Related:

• Yahoo: Advertisers to finalize transition to Microsoft adCenter before holiday 2010
• Comscore questions Microsoft, Yahoo tactics used to generate latest search gains
• Yahoo acquires Associated Content; shot across bow of AOL, Demand Media