Yahoo reveals 'non-exclusive' ads deal with Google

Yahoo is now looking towards what might have been seen as an unlikely source (before today) for online advertising: Google.
Written by Rachel King, Contributor

The world of online advertising is in a tizzy today.

First Google revamps its AdWords model with enhanced advertising campaigns, and now Yahoo has announced that it is teaming with Google.

See also:
Google AdWords overhaul: Good for Google, but businesses cringe

The Cupertino, Calif.-based corporation confirmed on Wednesday afternoon that it has formed a new partnership with Google for "contextual advertising."

This basically translates to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.

Specifically, those ads will derive from Google’s AdSense for Content and AdMob services.

Yahoo asserted that while this is a global deal, it's a "non-exclusive" agreement too. That means that the company, now spearheaded by CEO Marissa Mayer, could be inking similar deals in the future.

However, there was no mention of Yahoo's advertising relationship with Microsoft.

Yahoo didn't provide a ton of additional details, but here's a snippet with a little more of the nitty-gritty from today's blog post announcing the agreement:

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.

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