Neither Yahoo7 nor ninemsn was today willing to comment on what the implications would be for their operations from the global search and advertising deal inked by Yahoo and Microsoft overnight.
Neither Yahoo7 nor ninemsn was today willing to comment
on what the implications would be for their operations from the
global search and advertising deal inked by Yahoo and Microsoft
overnight.
These kinds of deals can take months to finalise, and years to
roll out.
Yahoo7 spokesperson
The ten-year deal means Microsoft's Bing will power Yahoo's
search functions, while Yahoo will take responsibility for selling
ads on the Bing and Yahoo search platforms. It is expected to come
into effect in 2010.
In Australia Yahoo and Microsoft operate their search and
advertising presences through the pair, which are joint ventures
with the Seven and Nine television networks respectively.
Generally, changes made globally eventually filter down to the
local operations.
"These kinds of deals can take months to finalise, and years to
roll out. We are currently working through what this means for the
Australian market, until then it is business as usual," a Yahoo7
spokesperson said.
A statement by ninemsn CEO Joe Pollard was a little more
verbose, but still thin on detail.
"Since the global launch of Bing just two months ago, ninemsn
has put in place ambitious plans to grow Bing in the Australian
search market. We believe that successfully competing in search
requires a combination of innovation, scale and an unmoving focus
on satisfying the needs of the online consumer," she said.
"Together with these elements, the new Microsoft and Yahoo deal
will have a positive effect on Bing's trajectory. Although we are
still very much in the early stages of collaboration, the deal will
provide more consumers and advertisers with an innovative and
engaging search alternative which is a great thing for the
Australian market."
Microsoft and Yahoo do not so far appear to have detailed
whether staff changes will be made as a result of the deal.
