Yipit serves as a handy aggregator of daily deals into one email, a refreshing change for many of those consumers who might be interested but are overwhelmed by the sheer number of them that they receive everyday.
But YipIt has left open some unconquered territory -- until now.
YipIt co-founder Jim Moran asserts in a statement that Groupon and LivingSocial represent 75 percent of daily deal revenue, but only 20 percent of the deals. Thus, YipIt asks the question how do consumers capitalize on the remaining 80 percent of deals happening every day?
Of course, YipIt then answers the question by proposing its own mobile app as the solution.
Touted as a "one-stop-mobile-shop," here are some of the core capabilities of the YipIt app:
Tracks preferred deals closest to subscribers, and whether they’re trending/selling out
Maps informing subscribers about deals closest to their real-time locations
Access to buying or saving deals from more than 800 providers, whether it be national or local
By including the national part in there, this might come in handy during the holidays if you're looking to buy a deal from one of YipIt's partners in another U.S. city.
Promotions from all of YipIt's partners should be viewable in the app, including major players Groupon, LivingSocial, and Gilt City.
In theory, this could really save a lot of space on one's smartphone as well as time considering users wouldn't have to toggle between multiple apps searching for different sales constantly -- you know, if they're daily deal junkies.