YouTube debuts post-roll ads
As NewTeeVee suggests, if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video. (Previously, a post-roll video wouldn’t play without being initiated by the user.) This type of ad started rolling out over the last few weeks.
The post-roll ads, like all ads on YouTube, only play on a portion of the tiny percentage of the site’s videos uploaded by official partners with revenue-sharing agreements. Of course, they're far less intrusive than pre-roll ads.
But the post-roll decision is significant reversal for Google-owned YouTube, which initially justified its in-video overlay ads announced last year by saying that 75 percent of its users who saw tests of pre- and post-roll ads were unhappy with them.
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