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YouTube debuts post-roll ads

YouTube, which always has had far more eyeballs than ways to monetize them, is adding post-roll advertisements to its clips.As NewTeeVee suggests, if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video.
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Written by Andrew Nusca, Former editor on

YouTube, which always has had far more eyeballs than ways to monetize them, is adding post-roll advertisements to its clips.

As NewTeeVee suggests, if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video. (Previously, a post-roll video wouldn’t play without being initiated by the user.) This type of ad started rolling out over the last few weeks.

The post-roll ads, like all ads on YouTube, only play on a portion of the tiny percentage of the site’s videos uploaded by official partners with revenue-sharing agreements. Of course, they're far less intrusive than pre-roll ads.

But the post-roll decision is significant reversal for Google-owned YouTube, which initially justified its in-video overlay ads announced last year by saying that 75 percent of its users who saw tests of pre- and post-roll ads were unhappy with them.

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