YouTube’s top marketing exec Suzie Reider is fond of extolling the real “conversations” that YouTube hosted videos spark amongst YouTubers, warning prospective marketers not to “mess up” the “authentic” YouTube community.
Why then does Google not wish to spark authentic conversation around its own videos that it posts to YouTube?
Google proudly promotes its “Authors @ Google” program bringing “authors of all stripes to Google for informal talks centering on their recently published books.”
Moreover, Google shares “these remarkable conversations with the world outside the Googleplex via YouTube.”
Unfortunately for the world outside the Googleplex, however, Google has cut off the conversation about the conversations, at YouTube:
We invite you to check out all the extraordinary people who've taken part in the Authors@Google program so far, and enjoy one of our videos today…(BUT) Adding comments have been disabled.
YouTube advises its marketers to embrace YouTuber interaction, come what may. Why then does Google not encourage its own community of YouTubers to interact with its own Google videos?
Google’s YouTube posting of Andrea Mitchell’s appearance at the Googleplex presents the ultimate irony.
Andrea Mitchell discusses her memoir, "Talking Back," at Google's Mountain View, CA, headquarters. This event took place on March 16, 2006, as part of the Authors@Google series.
(BUT) Adding comments have been disabled for this video.
In other Google words to YouTubers, don’t YOU talk back to Mitchell’s “Talking Back”!