YouTube improving Content ID with new appeals process

YouTube's Content ID system for copyright policies is getting smarter with updated algorithms for matching partner content as well as picking up unintentional claims before they do damage.
Written by Rachel King, Contributor

YouTube is rolling out a major upgrade to Content ID, its digital toolset for copyright policies and content management for videos posted by everyone from freelance producers to major media companies.

Most of the updates revolve around content legality claims and what to do with challenges to them. So far, over 3,000 content owners have supplied more than 500,000 hours of reference files to the Content ID system.

First is the new appeals process in which users have more choices in challenging Content ID claims. The key to the new process is that when a user files an appeal, the content owner has two options: release the claim or file a formal DMCA notification.

That's a big change considering previously if a user had a dispute and the content owner rejected it, the challenge was stopped in its tracks.

The second update is improved detection for accidental claims with updated algorithms and a manual process for reviewing potentially invalid claims.

Rights management product manager Thabet Alfishawi explained on the official YouTube blog on Wednesday that with more than ten million reference files to uploaded the Content ID system, mistakes can obviously happen.

Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access.

Alfishawi added that at the heart of all this is the updated matching technology designed to identify partner content among all the videos on YouTube with better algorithms and a more comprehensive reference library.

For a closer look at Content ID, check out the promo video below:

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