ZTE India gets new CEO

Chinese telecom equipment maker appoints Xu Dejun to head its India operations, amid plans to grow the country's smartphone revenue by 30 percent this year.
Written by Jamie Yap, Contributor

ZTE India has appointed a new CEO, Xu Dejun, who will replace Cui Liangjun, as the company forges ahead with more product launches to grow smartphone revenue in the country by 30 percent this year.

In a statement Thursday, the Chinese telecoms equipment vendor said Xu joined it at its China headquarters in 2001 before moving to the India office in 2005. His previous roles in India include being the head of technical sales and senior vice president of its engineering service center, it noted.

Xu Dejun is expected to propel ZTE's India business forward, while the outgoing Cui will return to Shenzhen.

Xu has already assumed the CEO position, and the outgoing Cui will return to the company's Shenzhen base, a separate Reuters report Thursday stated.

Xu said: "India is an important market for us. In 2013, we have renewed our focus on key customers, our service business and terminals. Our enterprise business is expanding at a phenomenal rate and we have focused partner initiatives in place to build more synergy there. In addition, we're working on various projects for education, hospitality and smart cities."

The company said its 2012 sales in India grew over the last two years to reach US$700 million. The annual percentage rate of growth and 2011's sales figures were not disclosed, though.

The announcement of the new ZTE India CEO comes after the company announced in January it will discontinue salary cuts for senior executives to improve staff morale and retention. The Economic Times reported the pay cuts, which began in October last year to help reduce costs as sales revenue declined in India, were originally meant to last at least five months.

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