Google+ aims to subtract users from Facebook
Google has announced that it is field testing a new social network called Google+, or Google Plus, which it calls a project rather than a product. However, watching Google's happy clappy video demos suggests it's likely to join the company's long string of social failures, which now include Orkut, Knol, Google Lively, Google Answers, Wave, Buzz, Sidewiki, Profile pages and the bought-in Jaiku (Google's not-Twitter) and Dodgeball (Google's not-Foursquare).