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Finance

Generation Y: 'Banks, do better, and we want an easy life too'

The Generation Y don't trust banks, but equally want big salaries and more holidays. A somewhat depressing article for the student population,
Written by Zack Whittaker, Contributor on
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The Generation Y are taking the high ground in light of the recession and inevitable further downturn that the world faces. With banks collapsing, personal finances being shot to pieces and the state bailing out our major institutions, the Generation Y trust banks less and are losing faith with the system altogether it seems.

The budding generation of students and younger people have learned how the economy ticks over as a result of it being on 24-hour rolling news, in every newspaper for nearly a year and a rise in price for eggs, bread and milk. But with this is the increased awareness that banks and the financial institution are not reaching out at the younger generation enough - using technologies like mobile banking and communicating through social networks - when this isn't enough whatsoever.

Bearing in mind that the economic crisis didn't really affect students, the Generation Y carried on spending as if nothing was really happening. That makes the case, as students are often in debt (knowingly or otherwise) and don't have savings or investments in anything other than their own education. Students will feel the pinch in a year or so when the almost-inevitable tuition fee cap will be lifted and their respective universities will take their economic troubles out on its students.

That said, a BNET report shows the Generation Y look at future career possibilities and see little change in how the baby-boomers saw the career market. There appears to be no difference in how we see society and the jobs which benefit society the most are not seen with any more importance.

Students nowadays, perhaps used the "luxurious lifestyle" of university life (which on a personal level after battling the most evil essay known to man, it's not all drinking and partying I can tell you that) would much rather to "have their cake (big salaries) and eat it too (work-life balance)."

No wonder the iGeneration arent' being treated seriously anymore. And we're the ones who are expected to 'take over' in the next few years.

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