Going from free to premium

How do you get your customers to pay for what they already get for free? Panelists at the Revenue Bootcamp Conference stress listening to your users, doing lots of testing, and not being afraid to make mistakes in the beginning. Panelists include Will Harvey, co-founder and chairman of IMVU; Scott Hintz, co-founder of TripIt; and Alice Lankester, former vice president of marketing at Photobucket. Moderator: Joyce Chung of Garage Technology Ventures.