Finance
NYT profiles iFund's Matt Murphy
The New York Times has posted an interesting profile on Matt Murphy, the venture capitalist at Kleiner Perkins Caufield & Byers that oversees the iFund.Kleiner established the US$100 million iFund to invest in start-ups specializing in iPhone applications.
![jason-d-ogrady.jpg](https://www.zdnet.com/a/img/resize/6fa2620d5ec52b0e82d5cf31ef1e9f4f95dff145/2014/07/22/59e04b7a-1175-11e4-9732-00505685119a/jason-d-ogrady.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
![NYT profiles iFundÂ’s Matt Murphy](https://www.zdnet.com/a/img/2014/10/04/3f513575-4b97-11e4-b6a0-d4ae52e95e57/ifund02190.jpg)
Kleiner established the US$100 million iFund to invest in start-ups specializing in iPhone applications.
So far this year, Mr. Murphy and his partners at Kleiner have received 2,500 business plans for potential iPhone application start-ups and they have invested in four.
So far iFund has financed the companies Ngmoco and Gogii, a company called iControl that makes it easier to monitor homes while away and a soon-to-be-announced company that creates virtual worlds that one enters through the phone.
(Tip: Ryan Kaplan)