YouTube may be about to enter a key dealmaking phase kicked off by plans to run full-length ad supported movies on its site. However, the big missing element may be a better cut for the entertainment industry.
YouTube may be about to enter a key dealmaking phase kicked off by plans to run full-length ad supported movies on its site. However, the big missing element may be a better cut for the entertainment industry.
YouTube's video-identification systems are roughly 75 percent accurate, according to NBC Universal. YouTube doesn't reveal the accuracy of its internal video identification system. But that 75 percent accuracy rate means that as much as a quarter of content owners could be requesting takedowns.
te's parent, wants to find a way to make money from the video sharing site. Piper Jaffray analyst Gene Munster said Thursday that display advertising on YouTube is holding up (from a small base though).
Add it up and all signs point to a friendlier YouTube to the content industry. One key point Tom Steinert-Threlkeld makes in his YouTube special report is the iTunes precedent. Apple cuts content owners in on the revenue share and gives up 70 percent of the revenue. If you're a content owner why would you allow YouTube to cut anything different?
As for MySpace's deal with MTV I'd reckon the revenue split is nearly identical to what Apple provides. MySpace won't detail specifics on the deal. My hunch is that YouTube and Google ultimately move into a similar direction. If YouTube emulates iTunes' model a lot of problems--which divert valuable resources--go away.
