Why you can trust ZDNET
:ZDNET independently tests and researches products to bring you our best recommendations and advice. When you buy through our links, we may earn a commission.Our process
'ZDNET Recommends': What exactly does it mean?
ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.
When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.
ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.
Samsung makes a lot of TVs; there's practically an offering for every display type, size, and visual preference. But the one that's always stood out to me is its OLED model.
See, OLED panels on TVs, much like the displays on high-end phones and tablets, are notorious for delivering inky blacks and high-contrast visuals. Naturally, those dim-lit scenes in movies and games are more lifelike, true-to-color, and very immersive to watch.
On the flip side, there's also a common problem with OLED panels, and that's brightness (or lack thereof). Sunlight, overhead lamps, and just about any other outside source of luminance can easily blow out the liveliness displayed on an OLED panel.
What jumped out at me when first unboxing the S95C was its width, or lack thereof. The Infinity One Design, as Samsung calls it, is composed of a panel that measures just 0.4 inches thick and the company's new One Connect Box, receptive to multiple HDMI ports, USB-A, and even Dolby Atmos via eArc, now housed on the TV stand itself versus the back of the display.
Together, you're looking at a sleek and fashionable centerpiece that instantly modernizes the environment that it's in.
The unfortunate thing is that with the 14.2 x 11.7 x 11.1-inch stand attached, it almost defeats the purpose of the TV's thin width because you'll have to accommodate furnishing space for the stand and not the display itself. Therefore, I recommend mounting the S95C instead and extending the One Connect Box down into a drawer, which Samsung provides a cable for.
I will give Samsung some points for leaving just enough room between the base of the stand and the bottom of the TV for a soundbar. For all the visuals that you're getting with the S95C OLED, the back-firing speakers simply won't cut it if you're hoping to be engulfed with bass and the rumblings of car explosions; you'll need a quality soundbar to match. And, ideally, one of Samsung's that supports its surround-sound-like Q-Symphony technology.
As I mentioned earlier, the S95C OLED impressed me the most with its notably accurate visualization of dimmer scenes, particularly in some parts of Avatar: The Way of Water. Throughout the movie, there are several scenes that take place in forests and darkened environments, yet I didn't have any trouble distinguishing the Na'vi (the blue people, for the unfamiliar) from the extraterrestrial props of Pandora.
Most of this is credited to the "QD" bit of the S95C's QD-OLED display. Samsung's meshed together its self-illuminating Quantum Dot technology with OLED in order to emit more precise colors in varying levels of contrast. That's a geeky way of saying that whether you're watching a brightly-lit scene or a darker one, you'll be able to see most, if not all, the colors that the director wanted you to see.
The amount of detail that's retained in the darkness and little to no blooming is quite a feat, but it's also the TV's understanding of when to keep pixels turned off instead of automatically boosting the exposure or brightness that puts the S95C high-up the list for me.
Generally speaking, I found the native color profile of the S95C a little more jarring than what I was used to. My first reaction when playing a 4K sample was both positive and negative; I loved how sharp the images looked, but the overload of saturation led me to make a beeline to the display settings to tone things down.
Adjusting the TV settings is mostly made easy thanks to a carousel of presets for audio output, Picture Mode, Bluetooth devices, and more. I say "mostly" because you still have to dig into the "Expert Settings" tab to actually fine-tune aspects like sharpness, color, and tint.
And if you're not a fan of Samsung's AI-based motion smoothening and deblurring, which can work against action movies fixed at 24 frames per second (fps), you can adjust the two in the same tab.
ZDNET's buying advice
The bottom line for the Samsung S95C (2023) is that it's the company's best OLED TV yet, and fixes most of the issues that plagued last year's model, including the brightness issues and lower refresh rate.
There's also a good chance you're cross-shopping between the S95C and LG's G3 OLED. If you value the flexibility of TV mounting and freestanding, having multiple input sources in a tidy, hidden-from-plain-sight compartment, and consider yourself a gamer, then the Samsung is the better choice.
Samsung sells the S95C for a starting price of $2,299 for the 55-inch model, with larger options available. At the time of writing, there's a Labor Day sale happening that takes up to $700 off. So if you're seeking one of the best OLED TVs on the market, now may be the best time to invest.