/>
X

A textual lesson in story-padding

This one really was too daft to be true. According to a mobile phone website, an anti-street-clutter charity has launched a pilot programme to protect people when they walk into lampposts.
david-meyer.jpg
Written by David Meyer, Freelance reporter on

This one really was too daft to be true. According to a mobile phone website, an anti-street-clutter charity has launched a pilot programme to protect people when they walk into lampposts. Yes, precisely.

"A London-based pilot program has been launched by the charity organisation, Living Streets, to 'pad' lamp posts to protect unwary texters," the article reads. "If successful, the scheme will be extended to other major English cities. A welcome civic assistance program or further proof that the Nanny State has finally flipped its lid?"

This pile of utter nonsense can be traced back, via the ever-estimable Daily Mail, to the directory service company 118.com. As for poor Living Streets, all they did was provide somewhat bemused comment to the Mail reporter about 118's "research" and one-off publicity stunt. Now they're supposed to be running the campaign on a nationwide basis.

Funny what a quick phonecall can tell you. Has journalism finally flipped its lid?

Related

Delta Air Lines just made an embarrassing announcement (you may be livid)
screen-shot-2022-06-22-at-3-50-54-pm.png

Delta Air Lines just made an embarrassing announcement (you may be livid)

Business
On July 12, we'll see the universe like never before
51656393132-ca88bc21e3-k

On July 12, we'll see the universe like never before

Space
US weather, climate forecasting is about to get way better
screen-shot-2017-09-07-at-1.jpg

US weather, climate forecasting is about to get way better

Innovation