Business-focused Internet service provider
Pacific Internet is evaluating wholesale partner options as it
gears up for the launch of high-speed ADSL2+ services.
The company currently uses a range of technologies from
leased-line to fibre, wireless and ADSL1 to service its primarily
small to medium business (SMB) market, but is considering adding
ADSL2+ (which allows speeds up to 24Mbps) to the mix.
"We're evaluating ADSL2 now with two or three different
providers, and we hope to be able to make a decision on that in
the near future on who to partner with," the company's local
managing director Dennis Muscat told ZDNet Australia this
In a telephone interview, Muscat said his company would not build infrastructure but instead buy services from a wholesale provider. It currently uses
Telstra, Optus and NEC's NEXTEP division.
But the managing director claimed there was not yet a strong
demand for the higher speed ADSL2+ services.
"Where we see it at this stage is something that the
residential market's very keen on. The business market's more
ambivalent," he said, agreeing that reliability, security and
quality of service for value-added services were more important for the
Despite this, Muscat said ADSL2+ was something he could not afford to ignore, a lesson the company had already learned with Voice over Internet Protocol (VoIP) telephony.
Pacific recently started selling VoIP services, going against
research it previously conducted showing the SMB market was
primarily not interested in the technology.
Muscat said if Pacific hadn't released a VoIP product, it
would have run the risk of its customers going elsewhere for the
service, potentially to a residential ISP.
"If your customer perceives you as just a provider of dumb
pipes, your future ultimately is going to be commoditised, and
we're really conscious about providing value to our customers in
the business setting," he said.
Despite the research Muscat said Pacific had "already seen a great amount of interest in the [VoIP] product". "I think what we'll see in the SMB sector is a trend towards using it as a value-add," he said.
Meanwhile, Pacific Internet has almost completed the migration
of its Sydney data centre to hosting specialist Global Switch's
facility in Ultimo.
"It's just about done, I think we're about 95 percent complete," said
Muscat, claiming the migration went "without a hitch".
Pacific successfully moved "many co-location customers", he
added, for example Harvey World Travel. And there could be more work in this area in future. "Actually, we're going to push very hard in the co-location area as well," said Muscat.
The managing director said the data centre move had given Pacific more space and the ability to upgrade its infrastructure, among other things, adding quality of service features.