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Christmas may be chilly for etailers

Early days but...
Written by John Oates, Contributor

Early days but...

US consumers are unlikely to dramatically increase their online spending in the run up to Christmas. A survey from the International Mass Retail Association found "a flat reading on the internet" compared to increases for all other retail channels, according to a report in the Financial Times. A separate survey from Goldman Sachs, Harris Interactive and Nielsen Net Ratings paints a similar picture. The three companies have teamed up to deliver a weekly survey of consumer attitudes called the eSpending Report. Brand awareness remains important: 25 per cent of online shoppers visited a site based on a company's 'real world' presence. Only five per cent of online shoppers said the events of the 11 September had pushed them into more virtual shopping.
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