That's digitalMax. No, he's not selling pills via some jive Internet pharmacy (although the way his eyes are popping out makes you wonder).
No, digitalMax is Cox Cable's mascot for bundled services that include the Optimum Voice VoIP product. "It's the multivitamin of digital. And a lot easier to swallow," he says.
If you don't believe me that the cable companies are already brandishing the big guns against the pure-play VoIP providers by aggressively pitching their bundled services, then maybe these website pictures from some leading cable system VoIP service offerings will.
Here's Cablevision's positioning for Optimum Voice:
And Time Warner Cable's:(note the "Cable+ High Speed Online+ Digital Phone" banner near the bottom of the page):
Let's do two more. Cox Cable, featuring our hopped-up, vitamin-toting friend: