The OOMA is a Voice Over IP (VOIP) appliance that plugs into your broadband connection which provides you unlimited local and long distance telephone service. What's the difference between this and other consumer VOIP solutions such as Vonage or Packet8?
The OOMA is a Voice Over IP(VOIP) appliance that plugs into your broadband connection which provides you unlimited local and long distance telephone service. What's the difference between this and other consumer VOIP solutions such as Vonage or Packet8? No phone bill.
At the beginning of the year, I was informed I was no longer able to expense my AT&T CallVantage Voice Over IP service or my monthly broadband charges as part of my employer's efforts to reduce costs. This was not unexpected, as virtually every large corporation nowadays with home-based employees are doing exactly the same thing. I grumbled at the decision when it happened, as I still needed to make a lot of business calls from my home, but picking up my VOIP charges on my own was better than having to eat regular land line charges for long distance, which could easily be several times that figure.
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A few weeks ago, via, FaceBook, one of my friends told me about a device from OOMA, a Palo Alto-based VOIP startup company that is most notable for being initially financed by Ashton Kutcher, star of "Punk'd", "That '70s Show" and "Dude, Where's My Car?" and being married to actress Demi Moore. Most recently, Kutcher has been involved in a popularity contest between himself and CNN on Twitter as to who could accumulate a million followers the quickest, with Kutcher emerging as the victor.
Whatever you feel about Kutcher -- and admittedly, I'm not much of a fan of his work -- I have to profess to being a big fan of the OOMA unit. Why is this device so cool? Because after you purchase it, there's no ongoing monthly fees. None. Zero. Zip. And it includes free Voicemail as well as Caller ID and Call Waiting, along with a management web site that allows you to configure and add features to your service and download voicemails to your PC. Here's what's listed in the basic feature set for the device:
Free US calling: Call anyone, anytime, anywhere in the U.S.
Phone number flexibility: Choose a new number anywhere in the U.S. or transfer an existing number for a one-time charge
Caller-ID: See the name and number of who is calling (caller-ID compatible phone required)
Call-waiting: Switch to a new incoming call when you are already on the line
Call-waiting caller-ID: See the name and number of a new incoming call before you switch over
Voicemail: Access your messages remotely from any phone or web browser
Voicemail notifications: Receive notifications via email or text when incoming messages arrive
Broadband Answering Machine: Listen to messages hands-free with the built-in speaker
ooma Lounge: Hear messages and control your preferences online
Call logs: Check your calling history online; filter and sort to find the call you are looking for
Enhanced 911: Emergency personnel are automatically given your registered address when you dial 911 (subject to availability)
Free in-network calling: Call another ooma customer anywhere in the world for free
Outbound caller name: Have your name show up when you call out (other party must have caller-ID with name feature)
Caller-ID blocking: Use *67/*82 to block or display your caller-ID/name for outgoing calls
Anonymous call blocking: Automatically block anonymous calls from ringing your phone
Call return: Return the last incoming call by dialing *69
Landline backup: Automatic fallback during power/Internet outages or 911 calls (requires basic landline to be plugged-in)
Setup of the device was easy. I went to OOMA's web site to activate service with an easy to use provisioning application, and then I plugged it into my SOHO router, and plugged my wireless DECT 6.0 phone base station (an inexpensive Panasonic set) into the OOMA. Within minutes, I was making calls. You can also bridge it directly to your Cable/DSL modem, and extend the OOMA to multiple base stations through the use of the OOMA Scout remote device.
So how is this company going to capitalize? OOMA intends to make money by selling premium services as add-ons to the basic VOIP, such as International Calling, porting of your existing phone number, Call Blacklisting, Call Following (also known as "multi-ring", similar to Google's Grand Central), Secondary Lines and Conference Calling. The "Premier" functions are $12.99 a month or $99.00 a year.
I've been impressed with the ease of installation and management and the sound quality of the calls with the OOMA that I might just forgive Ashton Kutcher -- who no longer has an interest in the company -- for the artistic atrocity of "Dude, Where's My Car?" and for taking Demi Moore off the market for those of us actually closer to her age group.
In my opinion, he scored big with"Dude, Where's my Phone Bill?".
Have you used the OOMA service? Talk Back and Let Me Know.