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Facebook as a country: a visual

Facebook isn't really a global network, compared to say, Hi5. Facebook must engage more overseas users if it wants world socnet domination.
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Written by Jennifer Leggio on

No, this isn't "Jen loves Facebook" week on Feeds. This is purely coincidental.  Yesterday my fellow ZDNet buddy Zack Whittaker sent me a little artwork he created in response to Mark Zuckerberg's post about Facebook's great start to 2009.

In Zuckerberg's post he says that more than 150 million people around the world are now actively using Facebook, including "people in every continent—even Antarctica." He goes on to say that "If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria."

Facebook, however, is not a country (see, I'm very insightful). And, no offense to my dear friend Zack, but I don't know that either of us are artfully skilled enough to configure a country design and plop it on the globe in a believable manner. However, what Zack did was take Facebook's existing user numbers and plop them into an already existing map:

What the above represents, according to Zack's research, is that the entire population of France, Switzerland, Austria, Italy and Belgium roughly make up every Facebook user in the world.

For all of it's power, however, Facebook isn't really a global network, compared to say, Hi5. Facebook experienced tremendous growth in 2008 and is expanding beyond it's safe and comfortable network of U.S. users. I expect in 2009 Facebook will have to put it's money where it's statistics are and try to engage more overseas users if it is truly shooting for world socnet domination.

Original map from Wikipedia

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