In my home-office, I have 36 internet-connected devices. That's 12 PCs, 8 laptops, 5 tablets, 5 internet TV devices, 4 servers, an iPod touch and a printer. That's a lot, but the rest of the US is catching up with me.
While the good old PC is still the most commonly connected device, the real growth is coming from tablets and smartphones. In the last quarter alone, NPD saw nearly 18 million more tablets and 9 million more smartphones appear. Specifically, "Apple and Samsung remained the most prevalent smartphone brands consumers own, and Apple continues to dominate the tablet market".
In a statement, John Buffone, NPD Connected Intelligence' director said, "Even with this extraordinary growth in the smartphone and tablet market, PCs are still the most prevalent connected device in US internet households, and this is a fact that won't be changing any time soon. However, when you look at the combined number of smartphones and tablets consumers own, for the first time ever, it exceeded the installed base of computers." Specifically, NPD found that smartphone penetration rose from 52 percent to 57 percent of cell phone users, while tablet penetration increased significantly from 35 to 53 percent of internet households.
So what are we using all these devices for? In an earlier blog posting, Buffone noted that, "We can now watch HBOGO on three TVs in our home. Last night, we saw they started promoting its availability on AirPlay. As an early adopter, my first thought was, 'I want an Apple TV, too'. But there is no need, as all three TVs we own provide HBOGO, and each through a different type of device. Apple TV does, however, offer screen mirroring, which none of the other connected devices in our home provide, and that is bound to be useful — right? At least, this is often the thinking and behaviour of early adopters, which is quite different than that of the general consumer. It's these 'events', such as the availability of a prominent service like HBOGO, that often drive consumers to new technology. As devices such as Apple TV, Roku, Xbox, and others offer increased utility and easier ways to access the content you want to watch. This results in more mass-market consumers getting engaged."