Rich Tehrani, Om Malik and others have been blogging about the bizarre-sounding but not implausible possibility that Google may purchase beleaguered, lost-at-sea telecom giant SprintNextel.
Makes sense to me except for one big honkin' "but" (that's "but" with one "t"):
Makes sense because:
That last factor sounds the most exciting, but it also embodies issues that at least to me, makes such an acquisition unwise.
Such a purchase would require so much rejiggering on Google's part to integrate what would be a huge new division- and 50+ million customers into Google's existing processes and services that despite the upside it would be just too big a gulp. For Google, buying and then integrating SprintNextel would be so transformative to Google's core that I am convinced it ain't gonna happen.
Now if we are talking about a small, alliance-facilitating stake, that might be another matter.