Dodo has been taken to task for misleading advertising.
It's one of many cases handled each year by the ACCC.
In a desperate bid to gather more customers, the industry
accounts for half of all complaints to ACMA for breaches of the Do
Not Call Register. Last year the industry's Ombudsman saw a 40 per cent
jump in complaints. All this evidence points to a sector that is
over-promising and under-delivering.
In today's Twisted Wire we explore how the industry's
behaviour is attracting more attention from the regulators, who are
being armed with more legal power. Are telco marketers kidding
themselves that they are doing the right thing for the
In this half-hour podcast you'll hear from:
Phone Choice spokesperson Doug Purdie
Murray Deakin, a partner at commercial law firm Middletons
ACCC deputy chair Peter Kell
Optus corporate marketing director Mike Smith
ACMA manager of telemarketing investigations Jane Cole
What do you think about telco advertising? Is it misleading?
What can be done to make it easier for consumers to understand? Add
your thoughts in the Talkback section below.