OK, so we all know that paying for an "8Mbps" broadband connection will not, in all likelihood, get you 8Mbps (due to a variety of reasons, not all the ISPs' fault). But it is a point worth driving home, just in case we get desensitised to the idea of advertisers being economical with the truth.
A moneysupermarket.com survey has shown that only 1 in 5 consumers get the broadband speed they signed up for. Amazingly, only 30 percent - out of a possible 80 percent - feel they have been misled. Like I say, perhaps these days we just expect it...