Nestlé sticks two fingers up at interactive TV

Or four fingers in the case of some KitKats, or one for chunky KitKats...

Confectionery giant Nestlé is about to embark upon a marketing campaign for KitKat using interactive television. From 5 November 10,000 households in the Hull and East Yorkshire area will be able to click through hotlinks on the KitKat homepage. The ten second commercials will run across the Kingston Interactive Television (KIT) ADSL service and will reward viewers with £1 off KIT's video on demand rentals. Music channel MTV has also chosen 5 November to go interactive.