commentary Optus is positioning itself to welcome with open arms broadband resellers tired of dealing with Telstra's increasingly hostile wholesale division. The first of what will surely be several deals was yesterday announced with emerging regional player Soul gaining access to Optus' massive new ADSL broadband network.
commentary Optus is positioning itself to welcome with
open arms broadband resellers tired of dealing with Telstra's
increasingly hostile wholesale division.
The first of what will surely be several deals was yesterday
announced with emerging regional player Soul gaining access to
Optus' massive new ADSL broadband network.
This news came just days after it became clear Internet
service provider Westnet was dumping its existing upstream
Internet bandwidth providers AAPT and Telstra in favour of
The Perth-based company's product development manager Chris
Thomas' answer came swiftly after he was asked by several
Whirlpool readers why Westnet was making the change.
"You obviously haven't been watching Telstra's change in
attitude towards wholesale recently have you?" he replied.
Given the new upstream deal with Optus, Westnet can now be
considered a prime candidate for a wholesale deal similar to
Westnet is currently chafing under the inability to offer
high-speed ADSL2+ services, as its wholesale provider Telstra
currently only sells ADSL1.
"We've been very clear that we are looking at a number of
options, and regardless of what Telstra does, we expect to have
ADSL2+ access this year," Thomas wrote in another post several
Two other likely candidates for new wholesale deals with Optus
are Pacific Internet and Exetel.
Both already use Optus existing business-grade network. Taking
advantage of the SingTel subsidiary's rapidly expanding footprint
is a logical next step.
In fact, in the coming years Optus will not have a problem
finding people willing to buy its wholesale services.
Instead, the nation's number two telco might find itself not
having enough capacity to supply demand.
The nation's number three ISP iiNet is already running out of
ADSL2+ connections for its own customers, and iiNet doesn't even
sell wholesale services.
A quick look at iiNet's ADSL2+ rollout status page reveals
several metro areas have "limited port availability" for new
Optus will need to manage its wholesale partners carefully
over the next few years to ensure this problem doesn't become
widespread as the Australian public's demand for broadband
continues to grow.
And it will certainly need to differentiate itself from
Telstra or risk gaining the same reputation.
What do you think? Will Optus become the new Telstra Wholesale
or will it bear its new responsibilities gracefully? Send your
thoughts to email@example.com.