More evidence that Pinterest is a social network for small businesses to consider seriously as they take their marketing strategies digital.
A new report by Experian Marketing Services pegged the invitation-only site -- which acts as an online scrapbook where people can "pin" photos, sites and interests -- as the third most popular social networking site, behind Twitter and Facebook.
The Experian report, "The 2012 Digital Marketer," notes that Pinterest traffic spiked 50 percent between February 2012 and January 2102. That statistic pales compared with this one: The site received 21.5 million visits during the week ended Jan. 28, 2012. That was 30 times the volume during the last week of July 2011.
Here are some stats on the site visits:
Anyone in small-business marketing who is trying to get a better grip on online trends and best practices really should download the free report, even though you'll have to give up contact information to do so.
Here are some other highlights: